E-Cigarette Sales Up 46.6 Percent From January 2020 to December 2022

In HealthDay News
by Healthday

Unit shares of tobacco- and mint-flavored products decreased, but other flavor sales increased during study period

By Elana Gotkine HealthDay Reporter

TUESDAY, June 27, 2023 (HealthDay News) — Electronic cigarette (e-cigarette) sales were 46.6 percent higher during December 2022 than during January 2020, according to research published in the June 23 issue of the U.S. Centers for Disease Control and Prevention Morbidity and Mortality Weekly Report.

Fatma Romeh M. Ali, Ph.D., from the CDC in Atlanta, and colleagues examined trends in unit sales of e-cigarettes in the United States by product and flavor by analyzing retail scanner data during Jan. 26, 2020, to Dec. 25, 2022, from Information Resources, Inc.

The researchers found that during the study period, unit sales increased by 46.6 percent. During this period, the unit share of menthol-flavored product sales remained relatively stable, while nonmenthol flavor unit shares changed. Unit shares of tobacco- and mint-flavored products decreased during Jan. 26, 2020, to Dec. 25, 2022 (from 28.4 to 20.1 percent and from 10.1 to 5.9 percent, respectively), while an increase was seen in shares of other flavor sales (29.2 to 41.3 percent). Unit shares of prefilled cartridges decreased from 75.2 to 48.0 percent during January 2020 to December 2022, while there was an increase in the disposable e-cigarette unit share from 24.7 to 51.8 percent of total unit sales. For the four-week period ending Dec. 25, 2022, the five top selling e-cigarette brands were Vuse, JUUL, Elf Bar, NJOY, and Breeze Smoke.

“Comprehensive restrictions on the sale of all flavored tobacco products that include e-cigarettes, menthol cigarettes, and flavored cigars are warranted in all jurisdictions,” the authors write.

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